The Package & Cost
We will always recommend that all marketing effort be part of a global communications/advertising campaign however to spread messages through word of mouth and virally using social media will need specialised work and that is where we come in.
Brands can engage social network users through interactive campaigns like sweepstakes, contests and give-aways. According to Jupiter Research: companies that run contests or sweepstakes have twice as many fans on their sponsored social network pages as those that don’t. But if you really want to take advantage of the powerful viral features of social networks (newsfeeds, friend invites, notifications etc), a company needs to do more than just advertise its campaign on social networks – it needs an application.
Sweepstakes Run a sweepstakes when you wish to give away prizes based on a random draw. We will create an app with an entry form and eligibility criteria (by age and/or geography), randomly draw winners, send notifications to participants and download entry data. When users enter your sweepstakes, word spreads via friend invites and newsfeeds.
User Generated Contests Run a contest when you wish winners to be decided by public voting, a company-selected jury or both. We run user-generated video, photo, essay, logo or multimedia contests and you can choose from four winner-selection formats: public voting only, company judging only, company selects finalists then public votes for winners, public vote determines finalists then company chooses winners. We will control when and how users vote (ex. once per contest, once per day, via thumbs up/thumbs down, via ‘vote now’ button etc). The public can submit entries, vote, comment on submissions and share their favorite entries; all of which generate newsfeeds and help spread the word
Coupons Distribute electronic Coupons to drive traffic to your site, encourage purchases, launch a new product or generate buzz. Word spreads via friend invites and newsfeeds that are generated when someone downloads an ecoupon. You can input unique discount codes compatible with your website’s shopping cart, define the maximum number of coupons you wish to release, create a custom entry form, send notifications to participants and download participant data.
Product Giveaways Give away free products or product samples as a way to generate buzz, introduce a new product, build brand awareness or gather customer feedback. Word spreads via newsfeeds that are generated when someone interacts with your campaign and via friend invites. You can define the maximum amount of product you wish to give-away, up create an entry form, send notifications to participants and download participant data.
The Complete Package
To bring this new platform to bear, Ape has created an all-inclusive package for organisations to leverage these new mediums. These packages include consultation to craft a “sharable” message, and develop/run mechanisms that can be spread virally.
One time social media presence and consultation : ~S$4,000
Annual contract to maintain and run online viral campaigns: ~S$10,000