What’s all the fuss?

Harnessing the new word of mouth media.

There is nothing more powerful for a marketer than good word of mouth and with the new tools online and off, there is just no reason to stop at just plan vanilla advertising and design to communicate to your customers.

There is an ever-growing list of online social media that is being actively used by over 65% of Internet users here in Asia. How can companies leverage on this exploding new media space to communicate, stay in touch and promote their brands?

Fact:

1. Almost everyone with internet access will use one type of social media or other in the next year.
2. Social media is only in its infancy here in Asia with growth projected in double digits over the next few years.
3. Word of mouth advertising is the most effective way for communications and social media IS word of mouth on the internet.
4. People only share what they genuinely feel is good and useful.
5. Sweepstakes, contests, give-aways and promotions are the most effectively shared information on social media.