Advertising, Events, Ideas Development and Design Services
2009 started on a downward note and Ape being ape, we decided to do a community project that allows people from around the world to fill in a short 30 question quiz to analyse their risk profile. It was supposed to be a little tongue in cheek (but scientifically calibrated) to lift up the spirit of workers worldwide and give some encouragement to those fearing for their jobs.
Doom and gloom no more!
This new Intellectual Property (IP) project was developed as a microsite quietly together with Monster.com as a means to build up their brand and steer highly targeted viewers to their website. From Ape’s point of view, it was just an idea that we could push out in 2 weeks and get over 250,000 click through traffic for our sponsors.
With no additional publicity or online advertising, the site’s popularity grew purely through word of mouth.
How much will an online advertising or search engine marketing campaign cost to get highly targeted 250,00 clicks through users? $100,000 or more….. this cost a fraction of that.