Bringing problems to the ‘light’

Taking creative media buys to a whole new level is a strategic planning in design and concept.

It isn’t common to see combinations of a well thought concept married with a well planned medium, while thoughtfully executing a meaningful message through simple and apt execution. This ad however, is one of them.

An ad by the Women’s room against non-physical abuse urges victims and knowing audiences to – Bring it to the light of day. By stating the simple truth that verbal abuse is also a form of abuse, it similarly leaves consequences as with other forms of abuse – only invisible.