Advertising, Events, Ideas Development and Design Services
Known only as ‘catchment devices’ speed cameras are seldom used in the event of promoting safe driving. The approach taken by a certain transport authority makes use of a speed camera that captures speeds at which the cars are driving at and makes them part of the message on a highway billboard, with a speeding consequence.
A clever use of copy however, for a static viewer but how much of it is getting into the heads of the drivers – this, only statistics will show.