Residue is Evil

A viral microsite named “Residue is evil” was set up, showing nothing but an armpit full of hair that was stuck with popcorn-looking residue. Every click of one of those little dangles created a random irritant, from screaming voices to an alteration of the mouse movement, the only way to stop it was to click on the deodorant.

Definitely a viral, its sleek and simple interface would surely drive much traffic to its main site, where the visual treat gets even more intense. All about a range of toiletry solutions, the copy is witty and cheeky, targeted at youths and the new age of men who care about their scent.

Graphics and art direction alike are fresh and new, interactive and engaging. Together with the viral microsite and a promising webpage, print ads are also created in sync with the concept of “residue being evil”.

Slapstick, yes we know it but somehow perhaps due to the nature of the product and the target audiece, we can  just see it working so well.

Not being sexist about it but, yea, you get what we mean.