
As always, Amnesty International’s awareness adsĀ give this refreshingly smart appeal that is ever so simple and thought provoking.
Simple strips of black paper, printed with screams for help in the form of text, were stuck onto openings of various places where sound could seep out from. It puts across the point that escaping sounds are often cries for help and it is so easy to ignore yet it can be so easy to save.
What a refreshing change from emotional hardsell ads!
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