Advertising, Events, Ideas Development and Design Services
Following the tiny leaf stuck into wing mirrors , Toyota’s iQ launches a ambient guerrilla playing on its parking ease. This time, set in Slovenia, life-sized cardboard cars were “parked” in public, printed with the tag – “Park in the centre of attention”. While such an idea is not uncommon, it is a practical solution for their problem of reaching a young urban population who spent their time out on the city streets.
