It isn’t common to see combinations of a well thought concept married with a well planned medium, while thoughtfully executing a meaningful message through simple and apt execution. This ad however, is one of them.

An ad by the Women’s room against non-physical abuse urges victims and knowing audiences to – Bring it to the light of day. By stating the simple truth that verbal abuse is also a form of abuse, it similarly leaves consequences as with other forms of abuse – only invisible.

What better way to grab attention than to send a giant business card to potential clients – a simple and straightforward but seldom used method to inconvenience your target audience. Sent by courier straight to the front desk of various corporations. To some, this effort may appear to be almost silly but is makes a lot of difference between being overly creative for creative sake and being creative for effective sake.

As opposed to tacky direct mailers or conventional ones that tend to get ignored, some solutions to tricky problems are often glaringly simple that we ignore them. This is one of those that adopted a simple solution for a simple problem, fuss-free and effective.

We like it for its simple humour and quirky twist in execution, choosing the ceiling over the wall for the main attraction of the ad.

A clever use of copy however, for a static viewer but how much of it is getting into the heads of the drivers – this, only statistics will show.

A recent low cost guerrilla by HomePro, a DIY company, does just that.

Making sense of it all with the consideration of medium cannot be better exemplified by this.

Definitely a viral, its sleek and simple interface would surely drive much traffic to its main site, where the visual treat gets even more intense. All about a range of toiletry solutions, the copy is witty and cheeky, targeted at youths and the new age of men who care about their scent.

Graphics and art direction alike are fresh and new, interactive and engaging. Together with the viral microsite and a promising webpage, print ads are also created in sync with the concept of “residue being evil”.

Slapstick, yes we know it but somehow perhaps due to the nature of the product and the target audiece, we can  just see it working so well.

Not being sexist about it but, yea, you get what we mean.

It is relatively rare to see fashion items take on unconventional ways to advertise especially around the mall. Making use of instinctive vanity to spot mirrors, stickers of new product shots were blown up life size and stuck on mirrors, to let passerbys “try” the clothes.

As opposed to static images or traditional storefront displays, this is a passively interactive way to advertise, without incurring much additional cost, yet receiving increased public responses.

In the case of adshels too, the space underneath is creatively utilised in a simple yet effective manner.

Yet another showing of an unconventional take on conventional media!

As always, Amnesty International’s awareness ads give this refreshingly smart appeal that is ever so simple and thought provoking.

Simple strips of black paper, printed with screams for help in the form of text, were stuck onto openings of various places where sound could seep out from. It puts across the point that escaping sounds are often cries for help and it is so easy to ignore yet it can be so easy to save.

What a refreshing change from emotional hardsell ads!