Speed Cameras for Anti-speeding Ads
Known only as ‘catchment devices’ speed cameras are seldom used in the event of promoting safe driving. The approach taken by a certain transport authority makes use of a speed camera that captures speeds at which the cars are driving at and makes them part of the message on a highway billboard, with a speeding consequence.
A clever use of copy however, for a static viewer but how much of it is getting into the heads of the drivers – this, only statistics will show.
Small helps for Big spills
What better way to demonstrate the superb absorbancy of paper towels than to create a big spill. On the main streets of New York, busy commuters were greeted by large installations of spilled liquids, complete with steam and aroma (in the case of coffee). These spills were accompanied by sampling and outdoor ads delivering the message saying “Makes small work of Big spills”.
It took awhile (and a few times) to get the tag, nevertheless, is an exciting sight to behold. Installations that make full use of sight, sound and scent are almost a sure hit and we reckon this one was too.
Ideal Man Trapbox
A cheeky guerrilla stint was spotted outdoors, set up by Random House Publishing, for a book entitled “How to get the man you want”. A lady lies ambush at the end of the rope, where a trap awaits her ideal man. The bait is of course a pack of beers, to lure unsuspecting men. When the right one comes along, she tugs at the rope and traps her man.
What an unexpected way to promote a book, not to mention, budget conscious too – requiring only a raw box and just a pack of beers. The execution although rather unpolished, has alot of potential in the idea to promote a variety of products in various situations.
Speed or Explode
To demonstrate the impact of a collision as a result of speeding, the Rodney District Council took on a rather gutsy and artistic approach. Equating the impact of speeding to 10 grenades exploding, a car was physically blown up, collected again and reconstructed with string. The effect was more than just an ad but a sight to admire and behold.
A mind blowing thought to conceive, we must add.
Stay On Top
Think you can stay on the top for long?
The WirtschaftsWoche, Germany’s leading business magazine, positions itself as the provider of vital information for business people to stay on top. To promote this in a twist of corporate fun, the world’s first executive rodeo chair was set up in business fairs in Germany. As a result, not only did it attract lots of attention but made the magazine stand a key highlight in every fair. It seemed that the more fun they had, the more subsciptions they had too.
Superglue Holds
An interesting installation for Superglue sees a giant tube stuck onto a suspension wire of a bridge, obviously wanting to display its USP of super strength.
Quite an unusual sight to have along the dreary grey roads and perhaps this is all it takes for everyone to recognise the little tube as something really underratedly small but mighty.
Every Minute Counts
At a set time, twice a day, the hands of the clocks meet to tell a message – “Every 12 hours in Africa, over 2000 people die from AIDS because they have no access to care.”
The AIDS Solidarity aims to educate Europeans to the necessity of acting quickly against this situation hence the installation comprising of 321 clock mechanisms.
To end it off nicely, the website address is displayed caling for donations online, saying “Against Aids, every minute counts.”
Nifty.
Invisible? or…
Who doesn’t like a piece of strong guerrilla?
No one I guess.
We love it and we hope to see alot more of this. Simply making use of a child mannequin and a succint copy – the people at JWT Melbourne really nailed this in a cool and effective way.
Never underestimate the power of a message being pushed to the literal end and executed in the most no-frills manner.
Peaches & Skin
At first glance, the little balls appeared to be styrofoam installations. But upon close inspection and reading, we realised they were real peaches, stuck onto the giant mannequin installation for a skincare product. The birds, oblivious to the tagline, had already destroyed most of the fruit which by then would only further emphasize the tag.
Skin good enough to eat indeed!
Spring invades Europe in Flip flops
The latest spring collection from global sandal brand Havaianas embraces spring with their is promoted with the invasion of several European capitals of Paris, Rome, London and Madrid.
Adding some much needed colour to the dreary end of winter, famous tourist spots were littered neatly with these slippers and without saying much, makes everyone look forward to the arrival of some sun, colour and spring!
Help make hunger disappear
Creating awareness for an existing brand, product or service may not be so much of a brand upheaval as imagined. Campbell decided to build a giant HUNGER word in supermarkets, made of tiers of stock and this simple act generated much sales with such an attention grabbing “interactive installation”.
Beside the installation was a signage, encouraging people to buy a can and donate it to the local food bank. As the people bought them off, so did the word ‘hunger’ disappear, implying subtly that hunger was being eliminated by every act of the donation.
Glasses
Giant installations always work for public awareness and this one did for us. Instead of a boring transparent tub with old glasses, tucked away at some corner of a hospital calling for donations, a refreshing appeal like this definitely helped.
“You may have forgotten glasses somewhere inside your home. Donate it to us.”
Simple, direct and surely good enough.
Friday the 13th. A good day for bad things to happen
Friday the 13th – a good day for bad things to happen. Also a good day to promote insurance!
On the streets of Zurich, the old tradition of killer litter was played out literally with smashed flowerpots along the pathways near the insurance agency. On the morning of Friday the 13th this mysterious sight greeted residents and passerbys, with small signs which read “Today is Friday the 13th. Are you well insured?”. With it came vouchers for a complimentary consultation with an advisor, just 100m away.
Talk about low cost impact!
See Clearer – A Pixel Dog
Here we see a simply executed idea that creates a visual impact that automatically causes your attention to shift even if you don’t want it to. A perfect example to complement a product like Leica as they try to emphasize how clear their lenses are.
We would like to see more of these unconventional outdoor ideas in play, a little bit of art, a whole lot of fun. Great Stuff!
Cooking in the city
A new cooking school in Zurich wanted to advertise during the mid-summer, a time of the year where people were outdoors till late. As such, fountains in the most popular squares in the city were targetted for use. Transforming them into large smoking pots of broth, they successfully attracted their audience of young urbanites who were interested in cooking.
A worthy thing to note that contributed to the success of this campaign was the understanding of the audience. As they were difficult to reach by traditional media, a media neutral approach was taken and thereafter selecting a media suitable for their purpose.
Saving up for a Holiday
The latest Zuji campaign revolves around the idea of ‘Helping Holidays Happen’. To do that, they created everyday products and sold them at ridiculously low prices. First off, a can of baked beans going at 10cents. By saving up on everyday items, people could have enough for a holiday. Ironically as it may seem, these cheap foods were widely promoted and sold in special ‘Zuji Bean Shops”, across Australia’s major cities and were covered through all major avenues of advertising. A small idea massively executed which will definitely drive sales and traffic to their site.
See the video of the campaign here.
Engaging storefront display?
What do you do when you have a limited budget, lots of 3M Post-it pads to sell and a store display to use?
Well you shout the brand by using it creatively to “design” the store display. Part 2 of a series of displays, Ape developed the concept of a legacy pac-man game on a store front and encouraged people to stop and play the game to win what else but a Nintendo Wii.
How do we see this as being a good idea? Well, it was easy and cheap to execute, it stopped traffic, it enhanced the client’s brand (3M) and it allowed for interaction. Something that traditional advertising fails to achieve.
