Bringing problems to the ‘light’
Taking creative media buys to a whole new level is a strategic planning in design and concept.
It isn’t common to see combinations of a well thought concept married with a well planned medium, while thoughtfully executing a meaningful message through simple and apt execution. This ad however, is one of them.
An ad by the Women’s room against non-physical abuse urges victims and knowing audiences to – Bring it to the light of day. By stating the simple truth that verbal abuse is also a form of abuse, it similarly leaves consequences as with other forms of abuse – only invisible.
Sliced like a page
As advertisers and creatives, experience can get in the way of good ideas when we forget to dig the fundamentals of expounding on keywords while brainstorming.
This effort however, clearly showed otherwise.
The selling point of precision knives are the ability to slice to milimetres of precision while maintaining consistency and accuracy. What better way to demonstrate that than a simple print of an apple on the fore-edge (yes, that area is known as ‘fore-edge’) of a book. When fanned, shows the apple thinly sliced, letting the user interact with the ad itself.
The idea is pretty unique but we just hoped the branding could have worked a little more for that.
A Flat Roach For Your Pages
I don’t know about you but this little publication insert for pesticide really caught our eyes. A neat idea using a flat strip, inserted into the spine of the publication, leaving the (very) realistic photograph of a cockroach to surprise you. It is definitely something that will grab attention, surely leading to the message being read and the brand being known.
Without being overly pushy about the product, it simply aimed to show readers how much they really did not want a cockroach in their face, much less coming into their homes. “All it takes is a smal crack for a cockroach to enter your home.” Indeed, all it takes is a small strip to prove their point too.
Everything goes with Long’s
Yet another interesting use of publications to advertise a product, this time a Horseradish sauce. With the slogan that reads “Everything goes with Long’s”, you see a little red tab that prompts the reader to pull it out, seeing dish after dish that potentially goes with the sauce and at the same time, the quantity in the jar reduces.
Smart and simple, nothing too fancy that still puts the focus on the product and message.
Sun for the Spread
Picking up on the trend on creative use of conventional media sees ads in publication getting a fresh new stint. The first (above), advertises for Sun Block lotion, upon opening the spread you see 2 sun tanning individuals of a similar skin tone.
Under the sun, one of them turns red while the other just gets a tan and of course, this is because of using the product. The copy reads “Expose the image to the sun and see who uses Sundown”.
The second (below), advertises for a Sun Tanning lotion and is a cheekily humorous spread of an entirely reflective surface, the lotion and a copy which read “Enjoy the sun” – specially for the hard to reach areas.
Either way, its Sun for both spreads!
In your face
Yes.
We are particularly glad to see ads that are within publications but refuse to conform to the standards of graphic design 2D layouts. We just can’t wait to see a BTL ad that jumps out in our face to say STOP YOUR PAGE AT OUR AD NOW.
At last, there’s one that’s self explanatory to the point that they don’t even need to write a tagline or any tacky call to action about it.
Such simplicity, audacity and innovation found in a little print ad – oh how we truly appreciate this.
Accident & Crash
What appears to be a perfume ad is in fact a public safety message against drunk driving. As the user opens the flap to sniff at the elegant scent, a foul smell similar to that of an accident is smelt instead.
A short text there then suggests that should you never want to smell that again, don’t drink and drive lest be in one yourself. What an out of the box way to create awareness in a publication. Now, who said awareness ads needed to be emotive and boring?
The name of the scents? Accident & Crash.
How… cute.
Advertising through make believe
If you’re looking for a way to promote your product in a very indirect yet obvious manner, the Vodafone’s imaginary product features are just the right examples. With a touch of humour and parody, each ad looks to be just another product advertisement for the mass market – the kind you would ignore. Precisely so, with a weird twist to it, you just HAVE to stop and figure out what it is all about, resulting in two reactions.
One. A total turn off.
Two. A laugh that makes Vodafone laugh, too.
Saving up for a Holiday
The latest Zuji campaign revolves around the idea of ‘Helping Holidays Happen’. To do that, they created everyday products and sold them at ridiculously low prices. First off, a can of baked beans going at 10cents. By saving up on everyday items, people could have enough for a holiday. Ironically as it may seem, these cheap foods were widely promoted and sold in special ‘Zuji Bean Shops”, across Australia’s major cities and were covered through all major avenues of advertising. A small idea massively executed which will definitely drive sales and traffic to their site.
See the video of the campaign here.