Advertising, Events, Ideas Development and Design Services
Taking creative media buys to a whole new level is a strategic planning in design and concept.
It isn’t common to see combinations of a well thought concept married with a well planned medium, while thoughtfully executing a meaningful message through simple and apt execution. This ad however, is one of them.
An ad by the Women’s [...]
What better way to grab attention than to send a giant business card to potential clients – a simple and straightforward but seldom used method to inconvenience your target audience. Sent by courier straight to the front desk of various corporations. To some, this effort may appear to be almost silly but is makes a [...]
A tunnel ambient by Lays chips saw real potatoes suspended from a patch of soil on the ceiling, as part of a campaign that shouted “Our potatoes are grown closer than you may think.”
We like it for its simple humour and quirky twist in execution, choosing the ceiling over the wall for the main attraction [...]
Known only as ‘catchment devices’ speed cameras are seldom used in the event of promoting safe driving. The approach taken by a certain transport authority makes use of a speed camera that captures speeds at which the cars are driving at and makes them part of the message on a highway billboard, with a speeding [...]
Under alternative medias and unconventional methods of advertising, there’s always one that makes good use of reverse psychology and the likes, to achieve their goal.
A recent low cost guerrilla by HomePro, a DIY company, does just that.
Making sense of it all with the consideration of medium cannot be better exemplified by this.
A viral microsite named “Residue is evil” was set up, showing nothing but an armpit full of hair that was stuck with popcorn-looking residue. Every click of one of those little dangles created a random irritant, from screaming voices to an alteration of the mouse movement, the only way to stop it was to click [...]
It is relatively rare to see fashion items take on unconventional ways to advertise especially around the mall. Making use of instinctive vanity to spot mirrors, stickers of new product shots were blown up life size and stuck on mirrors, to let passerbys “try” the clothes.
As opposed to static images or traditional storefront displays, this [...]
A good use of streetway ads are those that make full use of the medium and its surroundings. One simple example is a Orbit’s use of not just the paid adspace, but even the pole supporting it.
In the case of adshels too, the space underneath is creatively utilised in a simple yet effective manner.
Yet another [...]
As always, Amnesty International’s awareness ads give this refreshingly smart appeal that is ever so simple and thought provoking.
Simple strips of black paper, printed with screams for help in the form of text, were stuck onto openings of various places where sound could seep out from. It puts across the point that escaping sounds are often [...]
Following the tiny leaf stuck into wing mirrors , Toyota’s iQ launches a ambient guerrilla playing on its parking ease. This time, set in Slovenia, life-sized cardboard cars were “parked” in public, printed with the tag – “Park in the centre of attention”. While such an idea is not uncommon, it is a practical solution [...]
The first Movie Mob (www.moviemob.sg) is coming to Singapore on the 18th of July 2009. Independence
A tunnel ambient by Lays chips saw real potatoes suspended from a patch of soil on the ceiling, as p
A viral microsite named “Residue is evil” was set up, showing nothing but an armpit full
What better way to grab attention than to send a giant business card to potential clients – a
Known only as ‘catchment devices’ speed cameras are seldom used in the event of promotin